Established in 1923, Finnair is one of the world´s oldest operating airlines, which today focuses on transporting passengers between Europe and Asia, with quick connections via Helsinki.
Finnair wanted to renew its entire visual and service identity in line with its vision. The comprehensive brand renewal is based on individuality and design thinking. Updating, streamlining and freshening the corporate identity as well as the company's design heritage have guided the renewal of Finnair's entire visual identity.
We went through tons of moodboard material and spread it out in the walls of our war room, which was actually a war floor at the SEK & Grey office at the center of Helsinki, due the secrecy of our project.